Est. 2023 — Real ingredients. Real good vibes.
Our story
Good trips
grow here.
I LOVE MM started with a simple frustration: functional mushrooms were either sold like medicine or sold like magic. We wanted something honest in between: real ingredients, real benefits, real good vibes.
Read the story
Why we exist
Honest in between.
Walk down the wellness aisle and you'll find two kinds of mushroom brands. One sells you a clinical promise in a sterile white box. The other sells you a mystical experience in a haze of incense. Both were talking past the actual product and past the person buying it.
We built I LOVE MM for the space nobody was serving: honest, in between. Real, lab-tested functional mushrooms, made by people who actually take them, packaged like something you'd be happy to leave on the counter. No white-coat theater. No crystal-ball nonsense.
"Good trips grow here" isn't just about what's in the pouch. It's the whole thing knowing exactly what you're taking, getting it delivered without a second thought, and feeling good about who you bought it from. That's the trip we care about.
More than a trend. A lifestyle.
The journey so far
From a frustration to a movement.
- 2023
The frustration
It started with a simple problem. Every functional mushroom brand we tried was either dressed up like a pharmacy or draped in mysticism. Nobody was just being honest. So we decided to build the thing we couldn't find.
- 2024
The first batch
We sourced whole fruiting bodies, dialed in our own extraction, and sent every single batch to an independent lab before we ever sold a unit. If the results didn't come back clean, it didn't leave the room.
- 2024
The heart takes shape
I ♥ MM became more than a name. We designed packaging to be kept on the shelf, not hidden in a drawer because there's nothing to be ashamed of in taking care of your mind.
- 2025
A movement forms
The first few thousand orders turned into a community. We launched the Journal, the rewards program, and started hearing the same thing back: finally, a brand that just tells the truth.
- Today
Still growing
Same principles, wider shelf dried mushrooms, focused capsule blends, and merch worth wearing. We're only getting started, and good trips still grow here.
More than a trend.
A lifestyle.
We create functional mushroom products that help you stay focused, balanced and in tune with your best self. Not a miracle cure, not a fad a daily practice built on ingredients the natural world figured out long before we did.
Everything we make follows the same rules: whole fruiting bodies, proper extraction, third-party testing, and packaging designed to be kept, not hidden. If we wouldn't take it ourselves, we don't sell it.
Stay curious. Slow down. Bright mind.
Our promises
What we stand behind
01Real ingredients
100% fruiting-body mushrooms, extracted properly. No mycelium on grain, no filler powders, no shortcuts. Always honest, always clean.
02Lab transparency
Every batch is third-party tested for identity, potency and purity, and we publish the results. You should never have to guess what you're taking.
03Made with intention
From the blend ratios to the ink on the pouch, every detail is deliberate. We make products for modern minds who seek more from their daily ritual.
04Discreet delivery
Fast, secure and carefully packaged. What you order is your business, and our job is getting it to you simply and safely.
From forest to front door
How we make it.
Four steps, no shortcuts. The same process behind every product we ship.
01Sourcing
Whole fruiting bodies from growers we trust never mycelium-on-grain filler.
02Extraction
Proper dual extraction to pull out the compounds that actually do the work.
03Testing
Independent third-party labs verify identity, potency and purity, batch by batch.
04Packaging
Sealed for potency, designed to be displayed, delivered quietly to your door.
We're not here to sell you magic. We're here to make functional mushrooms you can actually trust tested, honest, and made with real care. Take what works for you, ask us anything, and grow at your own pace. We'll be right here.
— The I LOVE MM Team
Third-party testedQuality you can trust.- Plant poweredMade with functional mushrooms.
- No fillersJust what you need, nothing you don't.
Loved by our communityThousands of happy minds.
Ready to boost your day?
Naturally.
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